Mission Statement or Mantra?

As I facilitated my early morning session at the Entrepreneur’s Master class a few weeks ago I could hear a subtle yet obvious groan as “Establishing your Business Vision and Mission” was announced as the topic.  Had I not known what I was going to propose I would have probably shared their lack of enthusiasm and stayed curled up in bed for a few extra hours sleep.

As I worked through the orthodox information about why and how companies develop mission statements I knew I had an ace up my sleeve that would offer an option to those who were more interested in an ‘out of the box’ approach.

This video by Guy Kawasaki offers an alternative approach to creating a mission statement, something more relevant and current that he calls a Mantra.

Watch the video and let me know which you connect with more – Mission or Mantra?

Talk to you soon


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